Like millions of other website owners, we use Google Analytics on CaptainScottOwens.com. Google Analytics is a piece of software that grabs data about our visitors (you). It’s something like an advanced server log.
What does Google Analytics record?
- What website you came from to get here.
- How long you stay on our website.
- What kind of computer you’re using.
- What pages you visit when you’re here.
- And quite a bit more.
PLEASE NOTE: No personally identifying data is tracked or recorded!
What do we do with the data?
The tracking information allows us to better understand the kind of people who come to our site and what content they’re reading. This allows us to make better decisions about what information to put on our site and where to put it.
All of our activity falls within the bounds of the Google Analytics Terms of Service.
Want to opt out of Google Analytics tracking?
Google provides a free add-on to most major browsers that you can install to prevent your data from being collected and used by Google Analytics. Click here to go to the free Google Opt-out Add-on Tool.